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"People don’t buy what you do, they buy why you do it."

— Simon Sinek

Hi There! Im Olya and Im Marketing & SMM Strategist !

I don’t sell hype. I build strategies that feel natural and work fast.

My style is part intuition, part data — and fully human. I care about how a brand sounds, looks, and lands.

I’m a marketing & SMM strategist with 2+ years of experience in fashion & lifestyle projects.
I help brands build recognition and sales without wasting budgets — through organic growth, influencer collaborations, community building and smart marketing tools.

Currently working with Monkey Souls, an ethical fashion brand in Pai, Thailand.
Additionally, I collaborate with Russian lifestyle brands and experts, developing content strategies and Reels-first growth approaches.

My Projects

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MONKEYSOULS (Thailand Jewelry and Clothes)

SMM Strategy · Paid Ads · Creative Direction

Launched full-scale SMM/Marketing from scratch in 2 weeks:

  • • 72,000+ reach

  • • +290% profile engagement growth

  • Designed a Reels-first content strategy (11–15 posts + 8 stories per month) → engagement rate grew by 30–40%

  • Organized collaborations with influencers (up to 100k followers) & niche experts → created authentic UGC and increased visibility

  • Launched QR-coded playlists & shareable gift cards → boosted offline sales touchpoints and strengthened loyalty

  • Defined bestsellers, optimized production costs, and prepared expansion into B2B (negotiations with retail stores in Thailand)

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Online Course Launch: Instagram Ads & Blogging

SMM Strategy · Meta Ads · Full-Funnel Setup

Launched and scaled an online course using a cold-traffic funnel and emotional storytelling:

  • $2,500+ net profit from 7-day course sales

  •  836 profile visits · 68,800 reach · 180,000+ impressions

  •  Cost per visit: $0.09 · CPC: $0.10 · Total ad spend: $77

  •  Funnel: Cold traffic → Emotional hook → Conversion

Results generated with only $77 — through organic-style creatives with soft CTAs.

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Yoga Apparel Brand (Russia)

SMM Strategy · Paid Ads Test · Creative Direction

  • Created full Instagram feed styling and visual content

  • Produced soft-tone product creatives (photo & video)

  • Launched Meta Ads campaign to test engagement

  • 564 profile visits | 25.6K reach | 2.66 THB CPV (~$0.07)

  • Budget: 1,502 THB (~$40 USD)

  • Ad frequency: 1.38 → reached mostly new users

🟣 Validated the potential of organic-style visuals to engage a mindful, product-aware audience.

What I do?

I help lifestyle & fashion brands grow through meaningful content, paid ads, and visual strategy.

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Let’s Work Together

Ready to elevate your brand?

 

Whether you're launching from scratch or scaling fast — let’s craft campaigns that connect and convert.
Drop me a line or fill out a quick brief to get started.

I'll get back to you within 24–48 hours — excited to connect!

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